What’s More Important – Talent or Professionalism?
What is more important to you in your business, talent or professionalism? The truth is that they are both very important, but most artists focus on the talent aspect. I agree that talent or skill should be top of mind especially in certain markets that deal with art directors, etc, however if you are dealing with the general public on a regular basis professionalism may be more important. Think about it, most of the general public will not see the top players of your industry or even be aware that they are around. To the general public in your area you may be the top person of your industry even if you are are far from the top. By no means am I suggesting that you offer your clients bad illustration or artwork, but many artists get so hung up on the art that they forget the professionalism part. They both work together.
In my view as long as you are doing your best and giving the customer the best you can offer for the skill level you have then you are doing the right thing. Always be improving so you can move your art up a bar each time, but don’t worry about the art. You had to be at a certain level to be offering it to clients in the first place so if you have business coming in you have already hit the important level. So how do you do this?
If you aren’t getting steady business then check your art to make sure it is up to standards with other artists in your field or area. If your art is up to standards then work on the professionalism aspect. It really depends on the stage of business you are in. Once you start paying attention to the professionalism and customer service end of your business, and you keep improving your art your business will start to move. I see it every day, don’t be one of the victims of being a non-professional. Good luck!
About the Author
Bruce is a professional caricature artist, illustrator in Ontario, Canada and a leadership coach through his division named Outridge Consulting Services. You can view samples of his work at http://www.bruceoutridgeproductions.com and read more articles on business at http://www.outridge.ca
Posted on March 8, 2011, in Caricatures, Marketing Tips and tagged art, blog, Bruce Outridge, Bruce Outridge Productions, creating business standards, Marketing, The Business Side of Art. Bookmark the permalink. Leave a comment.