How Well Known are You?
As artists this is a question we get asked all the time, well I do anyway. As a caricature artist many people and customers at events will ask how long I have been performing, how well known I am in the area and so forth. The general answer I give is that I am very well known in my own mind and locally, of course this is said with a touch of a laugh and joking smile. The truth is isn’t as funny however, how well known are you? From a marketing perspective this is a great question. As someone who helps small businesses and companies with their marketing programs it is important to know how well they are known in their local areas. Trust me I am a big dreamer and being known all over the world as the greatest would be cool, just not likely. So how well known are you?
My advice to all artists and entrepreneurs starting out is to get a following in your local area first. Display and exhibit within 200 kms of your home base and network with the people you would like to work for in that area. As I am from Canada my goal is to eventually be able to work and sell my product within the United States (legally). However there is no sense doing that if I don’t have steady clientele from my local area. Opening your customer base to a larger market should be a move to expansion rather than steady clients.
In my case I am well known as the caricature cartooning guy. I am not the only one, but come in at the top five. Being known that way has helped solidify much needed work over the years. The other way to solidify your presence is within an industry. Much of my work is in the transportation industry so in those circles I am also well known as one of the only cartoonists around.
So get local, get known, and get work. The expansion will come down the road and when it does you will have many clients to help you build your new reputation.
About the Author
Bruce Outridge is an illustrator, cartoonist, and caricature artist from Canada. He also runs a consulting business helping entrepreneurs run successful businesses. For more information on Bruce please visit his website at www.bruceoutridgeproductions.com or his consulting website at www.outridge.ca
Posted on November 15, 2011, in Articles on business for Creatives, Caricatures, Marketing Tips and tagged blog, Bruce Outridge, Bruce Outridge Productions, business, cartoons, entrepreneurship, illustration, Marketing, The Business Side of Art. Bookmark the permalink. Leave a comment.