Developing Your Business

When I started my illustration business the plan was to offer strictly illustration for companies. My single focus was to illustrate for the transportation industry. At the time I had no knowledge of digital working. The way I had learned about illustration industry was from people who had gone before me and were sending the original artwork to the client and hoping to get it back. So while I was starting the business I was finding out that the illustration business was changing drastically and things were going digital. I decided the best way to handle that was to go back to school so to speak so I started taking workshops and short courses to get up to speed.

The world of digital is very blurry, you start in one field and the next thing you know you are working in another field. The same thing happened with marketing material, I was taking a course on web design because I figured I would have to update mine on a regular basis and voila, I am now doing web design. So your products and services for your business may develop on their own and thats okay. Try not to get too far off of your original idea so you remain true to yourself. The same thing happened in art instruction for my business, animation, caricatures, article writing, social media campaigns, my consulting business etcetera. Was I that bad at planning that I didn’t think of these things in the beginning. Remember when I started there was one single focus, the illustration, I didn’t even know how to do some of those things at the beginning so I surely didn’t see them as a viable business idea. So what happened to create the different roads through my business? Determination, drive, and fun!

Many people say well your business isn’t just from your art. My answer is why? If all you want to do is art and you focus on that solely you can still have a business, it may take a little longer to grow, you may have to knock on a few more doors, but it will come if the effort and talent are there. I enjoy doing different things, and I believe they are all related to my art, therefore they work. My illustration is of course my art, my animation is my art, my graphic design is my art, my art instruction is based on my art and techniques, my design skills are based on my art. Everything is based on my art. Some of my products are my own property and some are work I have done for hire. Either way they are based on my art. If you have a talent and use it to enhance your art then you should use it, it will only make you more valuable in the long run.

About the Author

Bruce Outridge is an illustrator, cartoonist, and business consultant from Ontario Canada. He helps artist start their own businesses and specializes in the transportation industry with his art. For more information visit his websites and

About Bruce

Bruce is an artist, author, consultant, and speaker specializing in caricature and cartoons and his presentations are on business, leadership, and creativity. Bruce Outridge Productions offers custom illustration and design services for clients with a special focus in live caricature entertainment. The company is a division of Outridge Enterprises Inc. and you can learn more about Bruce on his website or

Posted on February 28, 2012, in Art Tips, Articles on business for Creatives, Marketing Tips and tagged , , , , , , , , , . Bookmark the permalink. Leave a comment.

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