Investing in Yourself

I just recently invested in more video equipment as my business has begun to expand in that area. When I first invested it was because I was asked to film a video by a large client of mine. At the time I had a decent camera that handled video but not in HD. I wasn’t currently in that space for business so I immediately went and spent $1000 on video equipment. Once the client saw my set up and the finished video they got excited and started to ask me to do more. I paid off the video equipment with the first video and have recently expanded to do more with lighting by investing in more equipment.

The point is that many people will look at the expense and not the opportunity. The thing is once you have the equipment it will open up more doors and opportunities for you to expand your business. In business sometimes taking that leap of faith can be your best opportunity for securing work in the future. The same goes for programs and computers take that leap and upgrade when necessary. You will be bale to do so much more helping you to keep ahead of the competition. Using older equipment limits your workflow and end product. You do want to be known as the leader in your industry, not middle of the pack? Keep investing in yourself and your business and you will be investing in your future.

About the Author

Bruce Outridge is an author, artist, and entrepreneur from Ontario Canada. To learn more about Bruce and his work please visit his website at

About Bruce

Bruce is an artist, author, consultant, and speaker specializing in caricature and cartoons and his presentations are on business, leadership, and creativity. Bruce Outridge Productions offers custom illustration and design services for clients with a special focus in live caricature entertainment. The company is a division of Outridge Enterprises Inc. and you can learn more about Bruce on his website or

Posted on October 30, 2012, in Art Tips, Articles on business for Creatives, Design Work, Marketing Tips and tagged , , , , , , , , , , . Bookmark the permalink. Leave a comment.

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