Category Archives: Articles on business for Creatives

Cartoons make great advertisements!

Remember when illustration was the only thing around? Okay maybe you don’t but there was a time. Photography quickly became hot for advertising as computers made manipulating images easier. Cartoons have been starting to make a comeback for many advertising and editorial needs and caricatures are a great way to do create a unique ad for publications. We have done many cartoon ads in both caricatures and general cartooning in the past and continue to get more requests. If you are looking to make an impact in a different way with your next advertisement then think about cartooning for a change. It allows people to read your ad longer, after all isn’t that the goal. Here are a few we did for our clients.

About the Artist

Bruce Outridge Productions offers custom illustration and design services for advertising and editorial projects. Specializing in caricatures and cartoons allows for creative ways to market or advertise your next project. To learn more about Bruce Outridge Productions or to discuss your next project visit www.bruceoutridgeproductions.com

Who is in your network?

One of the things I love about traveling is the different people we get to meet that would not normally cross our path. It is amazing to see what creative people do with art in the form close to their hearts. I meet people every year on our annual adventure down south. Some are now old friends and others new acquaintances. I try to reach out to talk with artists when I see them and support them when I can. Here are a few pictures of my friends from this year. If you aren’t doing this already build your network from around the world, it will amaze you the talent that is out there!

About the Artist

Bruce Outridge is a cartoonist and illustrator from Southern Ontario, Canada.  His art specializes in comics and cartoons and is a business consultant and podcast host for artists. To learn more about Bruce and his art visit his website at www.bruceoutridgeproductions.com. To listen to his podcast for artists visit www.cashinginoncreativitypodcast.com

Artist Starts Podcast to Help Other Artists Succeed

Bruce podcastingI was recently asked by another artist why I started my latest podcast for artists. They couldn’t understand why I would start something that gave no return to me to help my competition. Hopefully this article will help explain why.

Are you worried about the competition?

It’s true that I could be hurting myself by giving away secrets on how to succeed in business as an artist, however I have found out in my business it works the opposite to the way most people think about help and offers me even more exposure in its own little way. I have found that I like to help people and no matter how I try to stop that it doesn’t stop easily. In reality no one does everything exactly the same and personality, skill, and determination will play a big part in success even if we all have the same amount of information.

Why creative businesses?

I focused the podcast on creative businesses because that’s what I do. I have been a professional artist for over ten years, I am the author of several books, I like to talk, and I like to help people. Since that is what I do then that is where I decided to focus my content. I already have a podcast out for the transportation industry in which I have been involved with for over 30 years. I saw an area of opportunity in the creative areas and felt I could help. You can check out the transportation podcast at www.theleadpedalpodcast.com

Why podcasts?

I already have blogs, books, and other content so there are lots of places to get information. The podcast platform was more for me than my audience. I enjoy public speaking and giving presentations and a podcast is much like a presentation. For me personally it helps me with my speaking development, organization of material, and offers opportunity to expand my network.

The benefit of a podcast to the audience is information to help them directly, a more personal connection with the author or host, and the ability to replay and select content that is of interest to them. This medium is also attractive because you don’t have to stop what you are doing to listen unlike a book or a post where you have to read the actual words.

How do you make money with a podcast?

If you start a podcast for money then you may be starting for the wrong reasons. You can make money down the road through affiliate products, advertising, and the like but that is down the road. It can take months or years before you make money with a podcast so you have to really enjoy doing it. As mentioned I started the podcast for other reasons so the monetary issues are not my focus at this time, maybe down the road.

What will you focus on for the future?

My focus for the short term is to keep improving the production quality and content to help the audience in what they do. Once we have those issues on course we can look at other opportunities, but for now interesting guests, quality content, and good production are the focus.

I hope the show will be of interest to those that are artists, authors, and creative entrepreneurs. The focus of the podcast is on business, creativity, and inspiration. Succeed at business, improve your creativity, and become inspired by amazing guests. Check out the show at www.cashinginoncreativitypodcast.com

About the Author

Bruce Outridge is an artist, author, consultant, speaker, and podcast host. His art is on caricatures and cartoons, he is the author of several business and leadership books, and host of www.theleadpedalpodcast.com and his latest podcast www.cashinginoncreativitypodcast.com

Improve Your Business Through Video!

Video is hot right now and becoming the best marketing a company can do at the time. Bruce Outridge Productions have been helping companies in the transportation industry with their video marketing for many years now. Why transportation? Like anything it is best to have people involved that know the industry you are in and who you are trying to promote to. With our transportation background knowing what is important and how the end user may view the video goes a long way to getting a strong video. Remember it is not how you technically complete the video, but will it resonate with the person watching it at the end.

Below are some of the videos we have completed for clients. We offer special pricing for the Associations we are involved with. Focus and get started on your next video!

About the Artist

Bruce Outridge Productions offers custom illustration and design services from cartooning to video productions and more. Located in the Southern Ontario area of Canada the company has a strong focus in the transportation industry. To learn more Bruce Outridge Productions and their services visit their website at www.bruceoutridgeproductions.com. If you are interested in having them help you with your next video check out their video productions page for more information.

The Joy of Meeting People

Canada is known as one of the most multi-cultural countries in the world. Our growing population of people from different backgrounds allows for us to view the world in a different perspective to many others. I enjoy meeting people from different cultures and have come to enjoy that process even more as an entertainer. I am not saying I understand all of the intricacies of the people I meet, but I do try to appreciate the fact that I get to be a part of their lives.

Just this past weekend I noticed this, even the simple things. The fact that I specialize in wedding events gives me a glimpse into traditions that I may not normally get to see. Even though many things are different between people of different cultures, many things are the same, it is always about the Bride and Groom. At East Indian weddings dance, ceremony, and prayer are big items that have specific routine. These events can last a week leading up to the actual wedding event itself. Egyptian weddings include all family including children and have ceremony, and prayer. North American weddings are more centred on speeches and entertainment with more traditional ceremony as a regular item.

It is not unusual for me to have a weekend filled with events such as this last weekend to make me appreciate the people I meet. I performed at an Indian pre-wedding on Friday, and Egyptian wedding on Saturday, and a Guyanese birthday party on Sunday. Talk about travelling the world.

One thing I can say is that many of the people at these events are very respectful and polite. I feel lucky to get a glimpse into their lives and their traditions. It helps you to peek out of your bubble and realize there is a whole world out there waiting to be explored.

About the Author

Bruce Outridge is a caricature event artist working various events in Ontario Canada. He handles custom illustration and specializes in caricatures and cartoons. For more information on Bruce and his work please visit his website at www.bruceoutridgeproductions.com IMG_0285.JPG

Keep Your Eye on the Ball!

Summertime is a time for relaxing, catching up on hobbies, and experiencing times that can only be done in the summer in Canada. I know for myself I have been playing way too much golf this summer. Sometimes having a slower time means forgetting about work altogether. It is important however to keep your eye on the business ball at all times, or it can go away with the wind.

Summer-Fun-Cartoon

Summer-Fun

I stay fairly busy all year long but you can tell the times when I am marketing hard and not marketing too hard. It is easy to get lazy, you turn down invitations, many meetings are cancelled and you tend to just chill, but it is important not to stop doing business or you may find you have no business to do. Use the slower time to look at the larger picture, touch base with people through their hobbies, work in a relaxed manner and have a good time, but keep yourself out there. If you are an artist use this time to create information and inspiration for those winter months when you will be creating. Remember business never stops and neither should you!

About the Author

Bruce Outridge is an artist, author, and consultant. He specializes in caricature art and is the creator of the Pride Junkie Comic Series for kids. For more information on Bruce please visit his website at www.bruceoutridgeproductions.com

Your Best Marketing Comes from Your Personality

People often ask why I am so busy when everyone else seems to be entering a slow period in summer. Part of it is the business of entertainment, but part of it is personality. It is like a rock star going on stage, no matter how bad a day you have had when it is time to hit the stage you need to be on, “The show must go on!” I make sure I am always smiling and laughing with people at events, it draws them in and makes them want you for their event. At a recent event the people had such a good time that the organizer ran around offering my cards to her staff. No matter what event you are attending being happy, smiling, having fun will be the best marketing tool you can use, even if you don’t hand out a card.

About the Author

Bruce Outridge is author, artist, and consultant. For more information please visit his website at www.bruceoutridgeproductions.com

Working Toward Your Goal is the Most Important Part of Your Business

Has your goal changed since you started your business? If it has don’t fret that is part of  the process and doing business and that means you have been keeping an eye on your business development. The thing to watch is it changing with your main goal. For instance when I started my illustration business in 2003 and then took it full time at the end of 2006 I was just interested in creating illustrations. I wanted to use my art in some way. Like any other business owner I grabbed at many different straws to bring income in the door and today we offer many different types of services for our customers. We have expanded to three different businesses with a giant amount of services. Every year I bring in the reins however, and refocus the business. That’s because I still have one goal in mind for our business. Although many can’t see it due to the services we offer I can see it through vision and continue to tweak the operation ever so slightly to meet that goal. The services we offer have almost been a training ground for the larger goal. Goal-Illustration

The goal for the business has always been to become a specialized operation but early on we didn’t know what that would be. Today we can see that our illustration business is moving more towards a publishing house than a design business. When I published my first comic book in 2003 it was for a company open house. I had know idea it would be the main stay of my business in the future. Looking at my display shelf today I see we have published everything from a comic book series, magazines, business books, colouring books and more are on the way. We have our own ISBN and ISSN line and are moving into the space of small press publishing. So keep the main goal of your business in sight and tweak your business as it grows each year. You will find that in time you reached that goal for yourself even if it was in a round about way.

About the Author

Bruce Outridge is an artist, author, consultant, and speaker. More information can be found on his websites at www.bruceoutridgeproductions.com, and www.outridgeenterprises.ca

Create Trust with Your Pricing

It amazes me the wheeling and dealing people try to do when looking into pricing. Recently I had a fairly large corporation call me for pricing on my service and I was amazed when they asked me if the price could be reduced if they paid cash. The answer for our business is “no” and I am always surprised when asked that from another business. In Canada we have the HST which is an addition and subtraction formula based on the amount of business you charge against what you have bought from other vendors. Most businesses aren’t concerned with the tax if they understand it as long as they charge it their clients. Most businesses making money will be charging the tax.

If the answer is “yes” to the tax question you are sending a direct message to that client that you are willing to bend your pricing and they will cut you down to the core. If you are like me and are bad at pricing on the spot for services the best thing is to do is create your pricing ahead and stick to it for everyone. This way you come across as fair and trustworthy. Everyone wants the best price, that I understand, remember you want the best price as well. Doing work for less than it is worth will give you a bad taste about the customer and the project at hand. A price that is fair for all is a winner all the way around.

About the Author

Bruce Outridge is an author, artist, and consultant. For more information visit his website at www.brueoutridgeproductions.com

Using Social Media to Promote Yourself

Many people wonder what to do with their social media platforms once they set them up. Someone told you it is important to have a Twitter account or a Facebook page so you set it up, but then what do you do with it? The secret is promoting yourself without promoting yourself, that may sound strange but it’s true. Think of it as a place to let people know what is going on in your business. As a caricature artist I found one of the best ways to use my Facebook page is to thank the people that I work with. Once I have completed an event usually within 24 hours I will send a note on my Facebook Page which is also linked to my Twitter account thanking the client for allowing me to work with them. Now they may not be friends on Facebook or on the platform at all so they won’t necessarily see it. That’s not the point however, it is for all of my other followers to see it, that’s the point. I always send a proper thank you directly to the client, but by putting it on social media it allows other clients and potential clients to see the kind of events that I do, the type of clients I have, and that I am busy and the train is moving on. By showing that I work with companies like Brinks and Canon at their conventions allows other organizations know I can handle that type of event so hopefully they will think of me in the future. So don’t be afraid of social media, just use it wisely and it will be a good addition to any marketing program.

About the Author

Bruce Outridge is an artist and author of the book How to Start an Artistic Business in 12 Easy Steps. For more information on Bruce please visit his website at www.bruceoutridgeproductions.com

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