As artists it is very easy to get so involved in working in our business we forget to work on it. That is normal especially for new entrepreneurs and artists that many times spend too many lonely hours in the studio. The trap is that is if you don’t get out and market your business sooner or later you won’t have any business left. The key is to find a balance. Sometimes that balance is to have a another contract person available to take on the projects that you can’t handle. This can also be very helpful to both parties as work can be referred to back and forth on a regular basis. Look into the person long before that buys time approaches so you already know who to call when the need arises. Remember it is your name on the project so find somone you can trust.