I have always tried to be helpful by nature, I enjoy helping people when I can and often do. Many times I get called to entertain at an event only to have to tell the client I am already booked at that time. At that point I am asked if I know anyone in the area and many times I will pass them on to colleagues I trust to give them professional service. These colleagues are really my competition so you may ask yourself why I would do such a thing. This is done for many reasons, customers will book earlier next time knowing I book way ahead, They are happy with my business because even though I wasn’t available for their event I was professional and confident enough to share my contacts. They are extremely happy that their event will go on without disappointment. I had a woman call me the other day that said she found my information listed on an another website. She called them but they wouldn’t give her any information so she googled my name and booked me directly. She was not impressed with the other company. I am not sure why if I’m listed with the other company they didn’t book me on her behalf, but that is yet to be determined. Even if you don’t get the business helping people leaves a positive taste in their mouths for dealing with your company and most of the time they will come back to work with you at a later date. If not, at least you can feel good for helping someone and as they say, “What goes around, comes around.” There is enough work for everyone, being a client hog will only hurt your business in the long run, not help it.
About the Author
Bruce Outridge is a caricature artist, illustrator, and author of the book How to Start An Artistic Business in 12 Easy Steps. For more information on his work please visit his website at www.bruceoutridgeproductions.com