Are you trying to add too much information into your marketing piece?

As an illustration and design business we get many requests from others to design their marketing pieces. What I find is that people want to add everything into a poster or flyer and then wonder why no one is reading it. When designing a piece for promotion the general rule is “less is more”. In society today people scan more than they read which is why image marketing has become very effective. Use your title, image, and tagline to convey the message to your audience. Once interested they can investigate more. Here is a simple poster designed for a Trukademy that has the four elements included, title,image, tagline or message, and contact information.

Trux PosterAbout the Artist

Bruce Outridge Productions offers custom illustration and design services for clients with a special focus in the transportation industry. To learn more about Bruce Outridge productions or to have them help you design your next promotional piece visit their website at www.bruceoutridgeproductions.com

About Bruce

Bruce is an artist, author, consultant, and speaker specializing in caricature and cartoons and his presentations are on business, leadership, and creativity. Bruce Outridge Productions offers custom illustration and design services for clients with a special focus in live caricature entertainment. The company is a division of Outridge Enterprises Inc. and you can learn more about Bruce on his website bruceoutridgeproductions.com or bruceoutridge.com

Posted on November 4, 2016, in Design Work, Graphic Design and tagged , , , , , , , , , , . Bookmark the permalink. Comments Off on Are you trying to add too much information into your marketing piece?.

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