Category Archives: Graphic Design

Are you trying to add too much information into your marketing piece?

As an illustration and design business we get many requests from others to design their marketing pieces. What I find is that people want to add everything into a poster or flyer and then wonder why no one is reading it. When designing a piece for promotion the general rule is “less is more”. In society today people scan more than they read which is why image marketing has become very effective. Use your title, image, and tagline to convey the message to your audience. Once interested they can investigate more. Here is a simple poster designed for a Trukademy that has the four elements included, title,image, tagline or message, and contact information.

Trux PosterAbout the Artist

Bruce Outridge Productions offers custom illustration and design services for clients with a special focus in the transportation industry. To learn more about Bruce Outridge productions or to have them help you design your next promotional piece visit their website at

Check out the new Beef Bus Shirt Design

Just finished this t-shirt design for our Aussie client. Get your shirt from Get Trucked OZ when they are available.

Beef-Bus-T-Shirt-DesignAbout the Artist

Bruce Outridge Productions offers custom illustration and design services for clients. specializing cartoons and caricatures. As a former professional truck driver he loves cartooning trucks in the industry. You can learn more about Bruce and his work on his website Check out his truck and car portfolio under the portfolio tab.

JBT Launches New Mascot Campaign-Logo Testimonial

JBT Transport located in Ayr Ontario hired me to create mascots for a new promotional campaign for their company. This was such a fun campaign to work on with great people. If the name JBT sounds familiar it is because the owner also launched The Face Magazine and was the producer behind The Road Birds band in Canada. I was also involved in those projects and enjoyed working with the team. I have included a couple of the illustrations here and will share more about the campaign once they are applied to the tractor trailers. Here is what a JBT representative had to say about the artwork.

Client Feedback

Name or Company: JBT Transport

Service provided: Design Work

Service rating: Excellent

Additional Comment: Bruce is a creative and talented artist. We’ve had the pleasure of working with Bruce on previous projects and are so pleased with the artwork he created for our current ad campaign. We look forward to the next opportunity!

N. Martin
JBT Transport

About the Artist

Bruce Outridge offers logo design, cartoon illustration and live caricature event services. Illustration and design services are available with a special focus in caricature and cartoons. To learn more about Bruce and his work visit his website at

Haley Honey Bee Book Goes Public!

We just finished illustrating a book for author Kathryn Burton named Haley Honey Bee. We were

Haley Honey Bee book Cover

Haley Honey Bee book Cover

asked to update and revise the book from its former state. This is the first book of the series for children on bees and we look forward to working on future projects with Kathryn. You can learn more and buy the book at . Below is the feedback from the author on our services.

Bruce has creatively envisioned my book about Honeybees, and has provided a Signature Caricature of my ” Protagonist” …” Haley Honeybee,”  that I can elate to enjoy!
As an Author, I love Bruce’s art, and I am  choosing Bruce Outridge Productions to continue providing Illustrations for my forthcoming Haley Honeybee Series.
Service provided: Design Work
Service rating: Excellent

Kathryn Burton

About the Artist

Bruce Outridge is an illustrator and designer from Burlington Ontario Canada. He specializes in caricatures and cartoons as well as editorial illustration. To learn more about Bruce visit his website at

Book Publishing with a Romantic Edge

Over time I have had some great projects, and being a romantic at heart we often take on projects that help people with the special times in their lives. In the past we have set up our caricature stand to fool a girlfriend into thinking they were randomly having a caricature done in order for someone to propose. This happened again recently when a client asked if we could help him to propose to his girlfriend. The plan went like this:

The client had written a story for his girlfriend on how they had met over the years. He hired us to illustrate the story and help publish the book. We illustrated the book, did the layout, and published the one copy. He took the book and said he was going to plant it in a book store, have her stumble upon it with his help, and the story has him proposing at the end. I have official word that the answer was yes and the plan went off without a hitch. Below are a few pictures of the book and some illustrations and the clients feedback on the project. Congratulations to Meeta and Chetan. All the best for the future. chetan-book-2

We are such romantics!

Name or Company: Chetan Tiwari
Additional Comment: I wrote a book to use as a proposal to my fiance. Bruce illustrated the book and created the lay out. He did a fantastic job and the proposal went off without a hitch.

Thanks Bruce!
Service provided: Design Work
Service rating: Excellent


Bruce Outridge Productions offers custom illustration, publishing services, and design services for clients. More information can be found on the company website at


Graphic Design-Must Luv Dogs Inc. Testimonial

Graphic Design-Must Luv Dogs Inc.

Thank you very much for the excellent job you did producing my signs. I LOVE THEM!!! Your work is very professional! My new signs are the perfect solution and signage for upcoming shows and events.
Valerie Wilson
Must Luv Dogs Inc.