Have you ever met someone, asked them what they do, and then got a long drawn out answer that sounds like something out complicated mission statement? Then they wonder why they are having trouble with sales. Many times I try to explain to people I am an illustrator, which has me explaining I specialize in caricature art, and finally I end with being a cartoonist. Sometimes simple is best!

About the Author
Bruce Outridge is an author, illustrator, consultant, and motivational speaker. More of his work can be seen at www.bruceoutridgeproductions.com
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