As a service business one of the hardest areas to deal with are returns. I don’t get very many, but occasionally one comes back usually because people thought they like caricatures but found out that they don’t. In this world of returning it because you found a better deal down the street or you decided you no longer wanted a caricature. I have gotten excuses like my mother doesn’t like it, to the women is very vain, she won’t like it. As an artist it can be a very fine line after all our products are not made from a mould or stamp.
I take each return individually, my goal is to make the client happy, but at the end of the day it depends on the reason as to whether I honour a return. Creating a return policy for your business and coming up with guidelines you can follow can be one of the best ways to curb returns. There is also the option of not accepting returns and risking a bad name so it should be thought out. With caricature art many times it is a style issue and I find educating the client the best way to curb returns. I don’t get many returns and hopefully won’t get many in the future, but it can be upsetting to the artist. If you get returns on your service analyze why, it may be that you are adding things that clients don’t want. Create strict guidelines for the future and you will come out ahead on the return front.
About the Author
Bruce Outridge is an artist and author of the book How to Start an Artistic Business in 12 Easy Steps. For more information please visit his website at www.bruceoutridgeproductions.com